Start a program within your store, that all engagement rings you sell ($2500 and over) are given free insurance for one full year!
Use this as a marketing campaign to show off as the jeweler that cares about their customers! Tent cards placed on the counter tops, a pop up on your website, and just an extra line print in your media advertisements, is all you will need to have them fully captivated with your store.
See article below for more infromation;