Find a local candy shop or bakery willing to either trade with you or co host this event in a partnership. Think of it as a chocolate sampling and jewelry event. What woman wouldn't want to attend? Make sure the event is at your store for security reasons.

Get together your best chocolate colored jewelry items any rich smoldering brown and auburn tones will do nicely. White diamonds in pink gold will also work. Be sure to have Jewelry items for every budget so everyone can walk out of your store smiling with the tastes of chocolate on their minds and a pretty new treasure.

Don't forget to have a bunch of loose gems on hand with semi mounts so they can be set on the spot while customer nibbles away. Call vendors and get items sent in on memo for the one day if you don't feel you have the necessary inventory. Put all other items away and feature these items as available for one day only. This will increase the buying frenzy.

Here's the Fun part, Have a chocolate fountain (you can rent one locally and they handle all the set up and clean up). Have chocolate cake, candies, cookies, and other confections laid out. (Hopefully provided in part by the your host partner)

Make it a massive one day event where you and the bakery/candy shop both sent out invitations in a mass mailing to BOTH of your customer data bases.